Logix Federal Credit Union

Category:
Financial

Website:
logixbanking.com

Technology:
Sitecore

Overview

Our partnership with Logix Federal Credit Union marked a major step forward in their digital transformation. For the first time, they moved to a CMS-powered website using Sitecore, giving them greater control over their content and digital presence. We worked closely with their external creative agency to implement new designs, ensuring a fresh, modern look that enhanced user experience and made finding banking information more intuitive.

Beyond development, we provided hands-on training for their marketing team, empowering them to manage content and updates independently. We also upgraded key tools, including search, the branch locator, and lead generation forms, making it easier for members to find information, connect with representatives, and explore financial products.

The result was a more efficient, user-friendly, and scalable platform that set Logix up for long-term digital success. They even won a WebAward for it.

Highlights

  • Sitecore – Implemented a powerful CMS to give Logix Federal Credit Union full control over their digital content and user experience.

  • CMS to Power Website – Transitioned Logix from a static site to a dynamic, scalable Sitecore platform for easier management and updates.

  • New Designs – Implemented creative designs for a modern, user-friendly redesign to improve navigation, branding, and overall member experience.

  • Trained Marketing Team – Provided hands-on Sitecore training, enabling the marketing team to manage content and make updates independently.

  • Google Search – Integrated Google-powered site search for faster, more relevant results, making it easier for users to find information.

  • Locator – Upgraded the branch and ATM locator tool to provide more accurate and user-friendly search functionality.

  • Rate Tables and Documents – Streamlined the display of financial rates and essential documents for easy access and member transparency.

  • Lead Gen Forms – Enhanced lead generation forms to improve conversions and streamline the process for potential new members.

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