Overview

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Our work with Holiday Senior Living has been all about creating a fresh and engaging digital experience for seniors and their families. Using Sitecore, we built a robust platform that supports 260 searchable communities, making it easy for seniors and their families to find the right living options based on their location and needs. Each community also had its own microsite, providing tailored content and resources that help prospective residents explore amenities, pricing, and availability.

In addition to improving content management, we integrated Microsoft Dynamics and Salesforce lead submission, streamlining the sales and inquiry process for Holiday’s team. The website also features a powerful location finder, allowing users to search communities based on geography and lifestyle preferences. An expense calculation and comparison tool helped families make informed financial decisions when evaluating senior living options.

Through these enhancements, we’ve helped Holiday Senior Living create a more intuitive and user-friendly digital experience that simplifies the journey to finding the perfect home.

Highlights

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• Sitecore – A powerful CMS that allows Holiday Senior Living to manage communities and content efficiently across their website.

• Geolocation – Integrated location-based services to provide personalized recommendations and nearest community suggestions.

• SEO Microsites – Developed individual microsites for each senior living community, boosting local search rankings and visibility. Allowed each community to perform local marketing and branding..

• Lead Submission – Streamlined lead capture and integration with CRM systems, making it easier for prospective residents to connect with the sales team.

• WCAG Accessibility – Ensured compliance with web accessibility standards, making the site user-friendly for all visitors, including seniors with disabilities.

• Location Finder – A user-friendly search tool that helps families find the nearest and most suitable Holiday Senior Living community.

• Amenities and Event Calendar – Data feed showcased each community’s amenities and upcoming events, keeping residents and prospects informed and engaged.

• Video Library – A collection of videos providing virtual tours, resident testimonials, and informative content to enhance the decision-making process.

• Helix Design Principles – Applied Sitecore Helix best practices for a modular, maintainable, and scalable code base.