BlueCross BlueShield of Arizona

Category:
Healthcare

Website:
azblue.com

Technology:
Sitecore

Overview

Our work with BlueCross BlueShield of Arizona was all about creating a streamlined, user-friendly digital experience that made navigating healthcare easier for members and brokers alike. Using Sitecore, we implemented a full website redesign based on creative direction from their agency, ensuring a modern, accessible, and mobile experience. A key enhancement was a guided selling process, which helped users find the right health plan through an intuitive, step-by-step experience.

The success of this project was recognized when it won the Sitecore Site of the Year (SOTY) award, a testament to the innovation and impact of the solution.

Beyond the public-facing experience, we also developed individual customized broker sales sites, giving brokers personalized tools to better serve their clients. As our engagement with BlueCross BlueShield of Arizona progressed, we ensured a smooth transfer of the solution to their internal IT team, equipping them with the knowledge and resources needed for ongoing management. The result is a scalable, award-winning platform that enhances the healthcare journey for both members and brokers.

Highlights

  • Sitecore – Install, configured, and optimeds a Sitecore XP installation that enabled BlueCross BlueShield of Arizona to manage content efficiently and deliver personalized experiences.

  • Device Detection – Implemented device detection and optimized mobile layouts to ensure a seamless, user-friendly experience across all devices.

  • Salesforce Lead Submission – Integrated lead capture with Salesforce, enabling efficient tracking and follow-ups for prospective members.

  • Individual Broker Microsites – Developed personalized broker sites to enhance customer engagement and provide targeted sales tools for each individual broker.

  • Guided Selling API – Implemented an internal API feed that allowed step-by-step sales funnel that helped users find the best health plan based on their input parameters.

  • Active Directory – Integrated secure authentication, allowing internal teams to manage content with streamlined access control using their company Active Directory.

  • Localization – Implemented multilingual support to ensure accessibility and ease of use for diverse audiences speaking both English and Spanish.

Return