Leveraging our history and experience working in the financial industry we were positioned well to help build out an effective digital architecture that embodied the refreshed branding of Patelco.
We partnered with an external design agency to build a best-in-class website experience that empowers members to achieve their financial health.
Patelco's goals for their membership and their internal organization were core to the project and a major focus with regards to tools and module development. We executed their new, fresh and engaging designs onto Patelco's first CMS based web architecure. Sitecore was an easy choice and provides Patelco with a great platform moving forward.
The previous site was old, dated, non-responsive, and lacked WCAG compliance. The new site fixed all of those problems while also including a more relevant search engine, an improved branch locator, personalization capabilities, self directed content tools, and more comprehensive conversion tracking capabilities.
All of these things drive member financial wellness and encourages members to think beyond their day-to-day finances. The new site definitely differentiates Patelco among its competitors.